DEMOCRATS (USED TO) SUCK AT MARKETING. 3 IDEAS THAT DON’T.
Net/ Summary:
I absolutely LOVE the Harris Walz positioning “Freedom, Opportunity, and The Promise of America.” It’s tight, brilliant, positive, and even better, in my opinion, than Jon OssofF’s “Jobs, Justice, Healthcare.” The team’s consistent use of the 3-point slogan also relieves years of personal frustration at Democrats’ inability to not suck at marketing. In 2016, I wrote about this regarding the weak selling of the Affordable Care Act in my article What Obama Can Learn About Marketing from Ross Perot, Cecil Underwood, and Coalition Loyalty Program Marketing.
A few ideas for the Harris-Walz team:
- Every time Trump loses his mind in a social media post, press conference, speech, etc., refer to this as “WEIRD RIDICULOUS RANTS.” That could stick.
- Positioning the success of the Biden-Harris administration. Whenever Trump goes off on one of this “Biden is the worst president in history” weird, ridiculous rants (see it works), come back with:
“The Biden-Harris administration created more jobs, more new business start-ups, covered more Americans with health insurance, passed more bi-partisan legislation and funded more infrastructure projects than any other first term President in history. Period.”
- Create a “NOT GOING BACK FACTS” (NotGoingBackFacts.com) website. mobile site/ app that lets voters (and supporters/ field workers/ down ballot candidates) easily access the facts, charts and sources comparing the impact of both the previous 4 years under Trump vs Biden-Harris and expert forecasts for the next 4 years under Harris-Walz vs Trump-Vance based on his stated policies/ actions/ goals for the major issues important to voters.
Examples could include:
- Jobs created.
- People covered by health insurance.
- Bridges, roads and other infrastructure projects funded.
- Seniors whose monthly costs for insulin is now $35 vs $400 under Trump.
- Student loan debts forgiven (both the number of people affected, and the dollar amount of loans forgiven.)
- Bi-Partisan Bills passed.
- Fiscal responsibility/ National Debt management.
- Crime control/ reduction.
The ease and beauty of this is that (a) the data already exists in numerous formats and (b) the website/ mobile app could easily allow the user to look at the impact of the Biden-Harris record and Harris-Walz policies (or pain of Trump’s) on a local basis.