CHU RECOMMENDS: PLAUD – THE ABSOLUTE COOLEST AI RECORDING DEVICE YET!

OK, I admit it.  I am obsessed with this thing called Plaud.

Last week, I did a trial run of the AI-powered recording device Plaud.  It blew me away.  Here’s what it is and (at least some) of what it can do:

  • About the size of a credit card length and width. About as thick as 3 credit cards.
  • Appears to be very well made – out of metal, doesn’t feel like cheap plastic. Buttons function well.
  • Comes in a magnetic carrying case that attaches it to the back of your phone – even works over my QUAD iPhone 16 Pro case I use for cycling.
  • Records your calls and meetings. Change between the 2 modes by moving the small button switch on the top up for calls and down for recording what’s in the room, including multi-person meetings, Zoom calls, etc.  When it is attached to your phone, you can use speaker phone, ear buds, or just listen to the call next to your ear.
  • Plaud transcribes your calls with extremely high accuracy, in my experience over the past week. I don’t always have the best diction, but so far, Plaud has interpreted my occasional “mumbles” flawlessly.
  • BUT THESE ARE TEENY WEENIE FEATURES COMPARED TO THE MAIN EVENT – Plaud uses AI to brilliantly convert your calls, meetings, etc. into highly accurate, incredibly well-formatted summary notes. I tested Plaud the first day I had it, using it to record and summarize two calls:
    • The first was a call with an executive from a solar panel company. During the call, we discussed the HOA Board’s challenges to install solar panels on my townhouse.  I also made a referral to the executive for a friend whose home is a much better candidate for solar power.  One feature of Plaud summaries I appreciate and am amazed by is its ability to capture the subject matter/ purpose of the call or meeting in the summary title (this is a screenshot of the actual notes):

    • The second was a 45-minute meeting with an executive from The Possible Zone (TPZ). TPZ is one of my favorite clients that offers after-school and summer programming to provide hands-on teaching and experience instilling entrepreneurial spirit and capabilities for underserved inner-city high school students. The discussion centered on a new project that Underwood Partners is working on for TPZ.  And again, Plaud did an excellent job both transcribing and especially summarizing the meeting.
  • Plaud’s AI transcription & summarization capabilities have been developed on GPT-4.1, o3-mini, Claude 3.7 Sonnet, and Gemini 2.5 Pro tools. It supports 112 languages.
  • The Plaud app and website offer professional templates tailored for various use cases. Transcriptions and summaries are easily shared with yourself or others.

An Important Caveat:

As I wrote in my article Overwhelmed by AI Ubiquity?  You’re Not Too Late To Get Started – Here’s How,  you cannot use AI as a “set and forget” tool.  As amazing as current AI capabilities are (and they get better every day), AI is far from infallible.  This applies to Plaud summaries as well.  Reading over the excellent summary of my TPZ call, I found one major error.  During the call, I asked the TPZ executive for feedback on our work to date.  One of the things she recommended was to always give the CEO a “read ahead” before presentations, even if they are in draft form.  Plaud inaccurately reported in the meeting summary that the CEO did not want to receive materials in advance of meetings.  Several AI experts have written that AI is usually 50-80% correct.  In my experience, AI – especially Google’s Gemini – is closer to 80%, but as this example demonstrates, AI can make BIG TIME mistakes.  Always, always, always check AI’s work and sources.

My Only Recommendation for Improving Plaud

I am sure this is an indictment of my personality and ego, but I am usually frustrated when asked for feedback on something and nothing comes to mind.  Fortunately, that is not the case with Plaud.  My only suggestion for making Plaud easier to use is to enable the device to be charged with the nearly ubiquitous USB-C cable.  Yes, unfortunately, Plaud comes with its own unique charging cable. Ugh!  It’s a small magnetic device that connects to the back of Plaud and can be easily used with the magnetic case on.  But it is yet another separate “single-use” charging cord I need to have in my office, backpack, car, etc., and will undoubtedly be lost!  I hate whoever recommended this “blades and razors strategy” to Plaud, slightly tarnishing an otherwise flawless customer experience!

How Much $$$ and Where to Buy

The Plaud device costs $160, and you can purchase it directly from the company at www.Plaud.ai or from Amazon.

Plaud provides transcription and storage services with a “freemium” model.  Plaud comes with 30-hour continuous recording, 60 days of standby, and 64GB of storage.  For the cost of the device, Plaud provides unlimited cloud storage and 300 hours of transcription and summary services per month.  For an additional $100/ year, the Plaud Pro-Plan provides 1,200 minutes of transcriptions and summaries monthly, or $150/ year provides unlimited transcriptions and summaries plus additional goodies.

HAVE FUN AND PREPARE TO BE OBSESSED!

CHU Recommends: The Experimentation Machine, by Jeff Bussgang

 

I am fortunate to have known Jeff Bussgang for over 25 years and can honestly say that he is the perfect person to have written this book (and perfect is not a word I use often!).

Jeff studied AI in the late 80’s as a computer science student at Harvard (And before you call BS on that statement, realize that the term Artificial Intelligence was coined by in 1955 by computer pioneer John McCarthy!); was a very early stage “joiner” at Open Markets, an internet commerce infrastructure leader in the early Web 1.0 days; the Co-Founder UPromise; and currently serves as a Co-Founder and Partner at Flybridge Venture Capital and a Senior Lecturer/ Professor at Harvard Business School, where he formerly was an (maybe the first?) Entrepreneur in Residence.  Flybridge is currently investing a fund 100% dedicated to AI start-ups and HBS now requires all students to use AI in most, if not all, classes.   Jeff is also one of the nicest (not a word often associated with VC’s),charitable and by far the most connected person I know.  Despite how incredibly busy he is, Jeff somehow always seems available to take my call!

Leaders far more qualified than I have written glowing reviews of The Experimentation Machine, including:

Eric Ries, author of The Lean Startup: “A Perfect Guide for AI-era founders”

and Reid Hoffman, Co-Founder of LinkedIn and Inflection AI “A valuable, empowering read for entrepreneurs everywhere.”

I would take Hoffman’s praise a step further and recommend The Experimentation Machine as an important read, not only for AI Founders, but also for AI startup joiners/ followers and the general public, as it has become clear to me that everyone will either be affected by AI or benefit from using it.  In addition to learning a lot about AI and how “10X” founders are using AI to create next-generation businesses, you will learn about building a business plan, finding a profitable product market fit, and valuing early-stage enterprises.

If you want to immediately add some “AI Intellectual Capital,”  I recommend first reading Bussgang’s Appendix A “Prompt Tips and Examples,”  which contains a mini-course in prompt engineering, and D “AI Apps Unwrapped,”  which contains a list of dozens of AI tools by usage category (e.g. “General Assistance,” “Get Creative,” and “Have Fun.”).

I have recommended this book to hundreds of friends, followers, clients, and colleagues and am confident that you will benefit from reading (or listening to the audiobook in Jeff’s own – not his AI – voice).  My only suggestion for Jeff is to create a companion PDF for the audiobook, which could easily be done by using the PowerPoint slides he shared at the recent HBS book launch reception for The Experimentation Machine.

CHU

Net/ Summary:

If it feels like AI came out of nowhere, is suddenly everywhere, and you somehow missed the bus—you’re right about the first two, and dead wrong about the third. While AI adoption has skyrocketed—faster than any technology in modern history—actual usage still varies widely by industry, age, and education. I’ve recently taken a deep dive into AI’s capabilities, and I’m here to tell you: it’s not too late to catch up. You can start using these powerful tools today.

The best way to learn AI is to use it. Tools like ChatGPT, Microsoft Copilot, and my favorite, Google Gemini, offer free versions and premium options (around $20/month) with expanded capabilities. The key is not to treat them like Google search boxes, but like smart collaborators.

Give AI context. Tell it who you are (e.g., “a nonprofit strategist”), how you’ll use the output (e.g., “to draft a fundraising plan”), and what tone you prefer (e.g., “professional but conversational”). Upload background documents and relevant data. Ask it to help you brainstorm, reword emails, rewrite resumes, analyze data, or even generate cartoons from photos.

Don’t know where to begin? Try:

  • Editing a recent cover letter and resume (include the job description in your uploads)
  • Rewriting an important email in a friendlier tone
  • Summarizing a report
  • Asking how AI could help with a work or personal challenge

I highly recommend reading the books The AI Driven Leader, by Geoff Woods and The Experimentation Machine, by my friend Jeff Bussgang.  It you want to jump start your learning from these books, consider reading Wood’s last Chapter 14 “”Go from 0 to 1: The Simple Path to Deliver Value with AI” and the Appendix “Prompt Library”   and Bussgang’s Appendix A “Prompt Tips and Examples” and D “AI Apps Unwrapped”  which contains a list of dozens of AI tools by usage category (e.g. “General Assistance,” “Get Creative,” and “Have Fun.” ) first.  There are also dozens of online courses on how to effectively and efficiently use AI, including Google’s AI Prompt Engineering Course on Coursera or – if you are as impatient as I – first watch the YouTube video “Google’s 9 Hour AI Prompt engineering Course in 20 Minutes.”

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Net/ Summary:

When on-boarding new team members or meeting new peers during my second tenure at Year Up leading national accounts like GE and Nielsen, I always scheduled two sessions with my colleagues. The first meeting had nothing to do with strategies, performance metrics, or deliverables. It was about connection.  These are the 8 questions I asked during the initial session:

  1. Tell me about your family and where you grew up.
  2. Tell me about your family today.
  3. What are your other non-work priorities?
  4. Tell me about your work style. What hours do you like to work? When are you most productive?
  5. Tell me about your communications style. How do you like to interact? Email, text, PowerPoint, IM, calls, etc.?
  6. What do you want to get better at? If we had an unlimited training budget (which we don’t) what training would you like us to invest in you?
  7. Do you have any pet peeves?
  8. What is your “Why?”

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DEMOCRATS (USED TO) SUCK AT MARKETING. 3 IDEAS THAT DON’T.

 Net/ Summary:

 I absolutely LOVE the Harris Walz positioning “Freedom, Opportunity, and The Promise of  America.” It’s tight, brilliant, positive, and even better, in my opinion, than Jon OssofF’s “Jobs, Justice, Healthcare.” The team’s consistent use of the 3-point slogan also relieves years of personal frustration at Democrats’ inability to not suck at marketing.  In 2016, I wrote about this regarding the weak selling of the Affordable Care Act in my article What Obama Can Learn About Marketing from Ross Perot, Cecil Underwood, and Coalition Loyalty Program Marketing.

A few ideas for the Harris-Walz team:

  1. Every time Trump loses his mind in a social media post, press conference, speech, etc., refer to this as “WEIRD RIDICULOUS RANTS.” That could stick.
  2. Positioning the success of the Biden-Harris administration. Whenever Trump goes off on one of this “Biden is the worst president in history” weird, ridiculous rants (see it works), come back with:

“The Biden-Harris administration created more jobs, more new business start-ups, covered more Americans with health insurance, passed more bi-partisan legislation and funded more infrastructure projects than any other first term President in history. Period.”

  1. Create a “NOT GOING BACK FACTS” (NotGoingBackFacts.com) website. mobile site/ app that lets voters (and supporters/ field workers/ down ballot candidates) easily access the facts, charts and sources comparing the impact of both the previous 4 years under Trump vs Biden-Harris and expert forecasts for the next 4 years under Harris-Walz vs Trump-Vance based on his stated policies/ actions/ goals for the major issues important to voters.

Examples could include:

  • Jobs created.
  • People covered by health insurance.
  • Bridges, roads and other infrastructure projects funded.
  • Seniors whose monthly costs for insulin is now $35 vs $400 under Trump.
  • Student loan debts forgiven (both the number of people affected, and the dollar amount of loans forgiven.)
  • Bi-Partisan Bills passed.
  • Fiscal responsibility/ National Debt management.
  • Crime control/ reduction.

The ease and beauty of this is that (a) the data already exists in numerous formats and (b) the website/ mobile app could easily allow the user to look at the impact of the Biden-Harris record and Harris-Walz policies (or pain of Trump’s) on a local basis.

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Summary/ Net: Boomers, please stop believing that you “can’t do” things you never mastered before – or better yet – tried without success in the past.  Use “The 5 T’s” to overcome your lack of confidence: Try, Training, The Right Tools, The Requisite Time, and Trial and Error.

I wrote this for three reasons:

  1. Few things frustrate me more than hearing friends, family members, and colleagues say they “can’t” do something when I know they have the capability to learn how to do it.
  2. I recently realized that over the course of my adult life, I have – on multiple occasions – told myself that I “can’t” (or more correctly, “couldn’t,” as these were in the past) do things I later learned to master. A few examples:
  • I thought I couldn’t learn to use a computer, then use Excel, then use “v-lookup” and “pivot tables.” Now, I have completed advanced Excel courses, can create PowerPoint faster than I can talk, and am learning Python.  Similarly, I went from not knowing how to create a simple video to making videos for my nonprofit, policy/ political, and other clients, learning Adobe Premier Pro to do so.
  • I thought I wasn’t handy; couldn’t be trusted to hang a shelf in our apartment. Today, I know I can do finished carpentry, recently building a cabinet that looks like a speaker with a lift to conceal a 70-inch TV in my living room.  I also made a set of bookcases that match the ones built by my friend and excellent carpenter/ contractor “Mr. Wayne.”
  • Although anyone who knows me today has a hard time believing this, not that long ago I thought I couldn’t ride a “drop bar” road bike. So much so that when I started cycling again about 12 years ago, my first purchase was a “flat bar” road bike.  Now, I ride several thousand miles a year on my beloved PARLEE RZ7 – training for endurance cycling events to raise money for research to find a cure for pediatric brain cancer.
  1. I also realized that – living in the 21st century – there are 5 “T’s” we can all use to overcome this lack of self-confidence in our ability to learn how to do most anything: Try, Training, The Right Tools, The Requisite Time, and Trial and Error.

The “5 T’s”

  1. Try

“You never know what you can do until you try…”

– C.S. Lewis

“Just try new things. Don’t be afraid. Step out of your comfort zones and soar, all right?”

– Michelle Obama

 

 

 

It’s a trite tautology to say that we fail at 100% of the things we never attempt, but it’s also true.  That said, we have the benefit of living in the 21st century and the “4 T’s” dramatically increase the odds that we can all master new skills and capabilities if we summon the courage to try and take advantage of the resources to help.

  1. Training

“Training is everything.”

– Mark Twain

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young.”                                                                                 –  Henry Ford

While “I don’t know how to do X” or “I’ve never been trained how to do Y” prior to 2008 might have been somewhat acceptable excuses for using the C-Word, that all changed in 2005, when YouTube was created.  Today, YouTube has over 90,000 lectures, tutorials, and courses on a wide range of subjects.  Want to learn how to build a finished carpenter-quality bookcase? Check!  Or to play almost any song on any instrument? Check! Adobe Premiere Pro? Check!

I remember first realizing this when my son Myles started his business making custom grip tape for skateboards in 2011 at age 12.  He sat at our family PC in the kitchen and taught himself how to use Photoshop to turn photos into drawings and then separate the images into individual layers to make stencils for spray painting the color images on the grip tape.  I remember asking Myles why he was using YouTube to learn Photoshop when his skateboarding coach’s wife was the lead instructor at New England School of Digital Photography.  His response – “I can do it myself.  And this is faster.”

In addition to YouTube, there are hundreds of online courses available from excellent providers, including Udemy, Kahn Academy, and LinkedIn Learning.  And most major universities are making their classes available to audit online for free.

  1. Tools

“Make sure that you always have the right tools for the job. It’s no use trying to eat a steak with a teaspoon and a straw.” – Anthony T. Hincks

“Technology is nothing. What’s important is that you have faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.” – Steve Jobs

Again, living and learning in the 21st century we have so many excellent tools available to help us learn and do new things.  Using Apple device apps like “Clips” which automatically convert voice to text captions on videos or the right “jig” to make sure the holes for shelf clips on a bookcase line up perfectly makes these formerly formidable tasks incredibly easy.

My transition from telling myself I couldn’t be trusted to mount a TV on the wall to hanging French doors and creating matching built in bookcases in my office was forced on me by the Covid-19 labor shortage.  My awesome contractor extraordinaire “Mr. Wayne” was too busy with larger renovation jobs to help me with my “house perfect list” projects, so I decided to figure out how to complete them myself.  I soon realized that I could buy both the materials – and some really cool “man toy” power tools like a power compound MITRE box – for less than paying someone else to do it for me.  And I get the wonderful byproduct of having more cordless power tools than I ever dreamed of.  (A colleague once said to me: “You realize you are a little boy in a grown man’s body!)

  1. Time

“Time isn’t the main thing, it’s the only thing.”                                                                                                        – Miles Davis

“Amateurs sit and wait for inspiration.  The rest of us just get up and do the work.”                             – Stephen King

 

To learn new things, once you have acquired the requisite training and tools (and training on how to use the tools), you have to put in the time.

Depending on the complexity of the material, skills, or project you are committed to tackling, the requisite time will vary.  As someone who has worked my entire adult life to manage the challenges of ADHD, I often find “getting started” to be one of the greatest hurdles to learning new skills (or completing tasks).  I have found that setting my iPhone timer for 15-20 minutes a very helpful strategy for getting going, saying to myself “Anyone can do this for 20 minutes!” And I often find myself re-setting the 20-minute timer – at times for hours.

Depending on the complexity of your challenge, great strides can be made over a few weeks or months by learning and practicing for as little as ten minutes a day.  I am a great fan of the book Atomic Habits, which praises the compounding power of just doing something one percent more each day. Language learning apps like Babble and brain training tools like Brain HQ are great tools for learning new skills and improving focus, short term processing memory and pattern recognition in bite sized lessons and games that yield significant improvement with little time invested on a daily basis.

Atomic Habits also recommends developing “habit stacking” routines, where you combine new routines with existing ones.  Examples from the fitness world include doing 50 air squats and heel raises while taking your daily shower or completing a few language and brain training exercises from Babble and Brain HQ while on the treadmill or stationary bike.

Other types of intellectual capital can be created by investing in a few hours of training.  Examples include specific software skill hands-on training – a few years ago, I invested in a one day 6-hour advanced Excel course produced by the company ONLC and was amazed at how much I learned (and was able to focus thanks to the extraordinary instructor and course design) and was able to apply immediately after completing the course.  A one-or two-hour cooking class can transfer a ton of skills and knowledge toward mastering new recipes and techniques, and weekend tennis or golf schools can raise your game to the next level.

  1. Trial & Error/ Try Again.

“Our greatest weakness lies in giving up.  The most certain way to succeed is always to try just one more time.”                                                                                                                                                                             – Thomas Edison

“A person who never made a mistake never tried anything new.”                                                                                                                                                           – Abert Einstein

The journey of learning new skills will often require a healthy dose of “trial and error.”  I learned the hard way during my “self-apprenticeship” to acquire finish carpentry skills to practice any permanent tasks – e.g. cutting, drilling and especially routing – on scrap wood before trying to rout out the space to countersink hinges on a finished door!  “Measure twice, cut once” is also a helpful mantra.

While writing this article, I thought a lot about why I succumbed to the negative self-talk of the “C-Word” for so many years.  One of the root causes of this destructive thinking appeared to be pervious failures at specific tasks, which given my career success as both an entrepreneur and consultant, is puzzling.  Although consultants and entrepreneurs/ business leaders have very different skills and attitudes on many levels, one phase both professions abhor is “We tried that already, and it didn’t work,” a phrase often used by “experienced” clients, managers, and traditional investors to kill innovative ideas, approaches, and products.

APPLE NEWTON

Imagine if Thomas Edison had held that point of view – I might be writing this article by the light of a whale oil lamp! Edison “failed” more than 1,000 times before producing a working light bulb, but is remembered for his beautiful quote “I have not failed 10,000 times–I’ve successfully found 10,000 ways it will not work.”

Or if Apple had concluded that a personal assistant/ communication device could not be developed and commercially successful based on the failed Newton – a brick size device launched in 1993.

While I am a huge fan of the trial-and-error method and learning from one’s mistakes, I also keep in mind Einstein’s definition of insanity as “Doing the same thing over and over again but expecting different results.”  To stop using the dreaded “C-Word” and happily live on a vertical learning curve, it’s important to differentiate between learning new skills or creating new products and services that require constant repetition with many errors along the way – such as learning to play Hendrix’ Little Wing on guitar – with those that require continuous innovation and improvement – like the “Newton to iPhone” example above.  One of the greatest lessons I learned from my late father was the power of “Creative Persistence,” and I have often said that creative persistence is the key to all entrepreneurial success.  (For more on this, see my article “A Tribute To the Original Collaboration Evangelist.”)

Will Koehrsen’s excellent article “The Mundanity of Excellence: Talent Does Not Determine Success and Why That Terrifies People,” echoes many of these points in his excellent summary of “The Mundanity of Excellence” by Daniel Chambliss and also draws on insights from the books Peak: Secrets from the New Science of Expertise (Ericsson); Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance (Hutchinson); Grit: The Power of Passion and Perseverance (Duckworth); Principles (Dalio) and The Power of Habit (Duhigg). Koehersen’s summary of these great works:

“When we objectively study excellence, we discover:

  1. Excellence requires doing small, ordinary things consistently right.
  2. Innate talent is not responsible for high achievement.
  3. Significant improvement results from qualitative changes in how you practice skills, not from doing more of the same.

I hope this challenge to those of my – and all – generations to stop using the “C-Word” by leveraging the “5 T’s” is of value to you.  I would appreciate both your feedback on this article and any strategies you have used to learn and master new things.

 

CHU

Summary/ Net: 1. Keep smart, fight Russian disinformation and propaganda, and share with others. 2. Contribute to Operation Support the Front Lines in Free Ukraine. 3. Patronize Ukrainian artists and businesses. 4. Help Ukrainian refugees. 5. Write elected officials and candidates.

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5 “NO REGRETS” ACTIONS YOU CAN TAKE RIGHT NOW TO HELP UKRAINE

Originally Published March 7, 2022 Last Updated March 9, 2022

This is a photo of Yaroslav Mudriy [for critical security concerns, his real name cannot be revealed at this time], with his niece Mariya and sister-in-law Olena taken in the strikingly beautiful 1600+ years old city of Kyiv when I visited them in 2006. Yaroslav and his brother Oleksa Dovbush [same security concerns] moved to Ukraine 31 and 30 years ago, respectively, and both became successful U.S. investors and entrepreneurs.  In addition to Mariya (who is currently a first-year student on scholarship at a prominent university in the U.S), Oleksa  & Olena have a 7-year old boy named Romchyk.

Like others in the Western World, I have watched with horror as the news and updates of Putin’s attack on the people of Ukraine unfold.  The good news is that Yaroslav, Oleska and their families are relatively safe as of this writing. (please see the post script below for Yaroslav’s moving account of his harrowing escape from Kyiv at 4 am on the morning of Saturday, February 26th and his 22.5 hour journey to a safe city in Western Ukraine)

I know many are asking, “What can I do to help?”

My article 4 T-Shirts in the Entrepreneurs Closet described the t-shirt slogans of my start-up Sports Loyalty International (SLI).  Our favorite was “No Regrets,” and its meaning was pretty simple:

 Our small team of entrepreneurs committed to each other to never say the words “would have, should have, could have” the morning after losing a sale.  Having a No Regrets mindset means doing your very best, seizing every opportunity, and “leaving it all on the canvas,” to use a boxing metaphor. 

As I struggled to find actions I could take to help Ukraine, I decided to apply the “NO REGRETS” philosophy to help Yaroslav and his fellow Ukrainians. I know I cannot control the outcome of this terrible crisis, but there are at least a few things I can do to try and help right now.   Here are 5 actions we can all take to support Ukraine:

  1. Contribute to organizations providing humanitarian support for Ukrainians still in the country and over 2 million who are now refugees in neighboring countries. Here are two of many opportunities:

  1. Sign The Petition for an International Tribunal to hold Putin accountable for war crimes. A coalition of civil society organizations, including the Ukrainian World Congress, the largest association uniting Ukrainian diaspora worldwide, the Free Ukraine Resistance Movement, and others, have launched a global petition calling for an international tribunal to Putin for the war crimes that are being and have been committed. The petition aims to collect 10 million signatures from across the world to send a strong message of support to all of the Ukrainians on the ground and add still needed pressure on our governments to start the legal proceedings at the ICC.

  1. Write President Biden, your Congressional Representatives and your Governor  asking the US and all states to stop importing Russian oil, increasing the production of US sources of energy and divesting/ stop doing business with all Russian based companies . For those of you concerned about both the economic and environmental impacts of US actions to boycott Russian oil and increase production of US (and other countries’) oil and gas, please read this excellent Washington Post article “How to Beat Putin, For Real”  by Fareed Zakaria that refutes both of these arguments.

Write President Biden here.  Write your Members of Congress here.  Write your Governor here.

 

  1. Support the dozens of companies who have stopped doing business with and in Russia and stop patronizing the few companies still doing business there. Write their CEOs demanding they join those not profiting from trade with Russia.

 

5. Pray for Ukraine and that Western leaders are taking actions to stop Putin that we are not aware of. For those of us who pray, please pray for the safety of Ukrainians, for the end of this crisis, and that actions are being taken by our leaders confidentially. Although I am not qualified to have an opinion on this, it has been maddeningly frustrating to watch President Zelensky’s pleas for the US and other Western Nation’s air support, including planes and the declaration of a no-fly zone (which 74% of American’s support).  I take some comfort in the hope that our leaders are indeed engaged in actions to defeat Putin’s attack that we are not aware of.  Remember that on May 1, 2011, while President Obama was telling jokes at the annual Washington Correspondent’s Dinner – the raid on Osama bin Laden’s compound was already underway. (please note that this is not meant to suggest that the US or any NATO country are planning an assassination of Putin)

One final action – please share this with others and – for the extroverts among us – download this sign, print a few copies, and ask the local businesses you patronize to post it in their establishments.

Please send me ideas you have for supporting Ukraine to craig@underwoodpartners.com.

Slava Ukraini!

 

PS Here is Yaroslav’s account of his escape from Kyiv and his reasons for staying in his beloved adopted country Ukraine (written in the third person):

On Thursday Feb. 24 — as Kyiv was slammed by Putin’s deadly missile strikes, aerial bombardment, and long-rage artillery shelling — Oleksa and Romchyk left Kyiv by car.  Olena, with four cherished rescued cats, implemented another evasive prepared-plan. Yaroslav’s wife Nataliya actually had left Kyiv by car — along with four beloved rescue dogs and three rescue cats (and meticulously prepared survival equipment & supplies) — a few days before the massive invasion to a smaller city to help her terminally-ill 87 year old Father.

Yaroslav — along with his best-buddy rescue cat Ma’rco — made a firm commitment to stay in Kyiv — even in the event of a Russian invasion.  In fact, for two weeks he was solo-building an improvised “bomb shelter” in a guest bedroom (where Craig, Yaroslav’s best friend at Oxford slept during his week-long visit to Ukraine in 2006).  But, soon after the Russian massive invasion began at 5:16 AM Kyiv-time on Feb. 24, 2022, numerous well-armed, hyper-fit, confident, and cheerful soldiers began to assume combat positions in this 1916 architecturally/historically important building.  Yaroslav on several occasions gave them bags of food from his ample stocks.  (Most residents/neighbors left the building by Thursday afternoon…)

At 2:00 AM Kyiv-time on Saturday Feb. 26, the Ukrainian commander told Yaroslav: “Please leave immediately.  When asked “why?”, he answered: “Because we know, that they know, that we are here.”  Yaroslav left on foot at 4:00 AM with Ma’rco in cat-carrier in his left hand, a heavy backpack, and a bag full of irreplaceable original documents in his right hand.  As he made his 1st step onto the sidewalk, a ferocious firefight began (replete with machine guns, RPGs, and mortars) several hundred yards away behind the facade of one of Ukraine’s finest and oldest universities.

After a few kilometers of walking, and battered by abnormal physical activity for many days and no sleep for 70+ hours, Yaroslav had to stop.  Thankfully, Oleksa arranged for a good American Friend whom he met in the early 1990s, to come and pick Yaroslav up at 7:30 AM — just after Martial Law curfew had ended.  Yaroslav was kindly driven some 15 kilometers to the ring-road, where after a mere 8 minutes he hitched a ride that would take him, 19 hours and 600 kilometers later, away from embattled Kyiv!

Oleksa is adamantly determined to remain in Ukraine.  But, should the situation radically deteriorate, he will –for the sake of Romchyk – evacuate to Poland or Slovakia.  No matter what, Yaroslav is NOT going to leave Ukraine (and 2 months of daily calls/e-mails from the U.S. State Department to “evacuate immediately” simply fell on deaf ears…).

Net: CEO’s and other company leaders with a enterprise view of their operations are uniquely positioned to identify and share best practices in all areas.  This opportunity can be greatest in organizations that operate in multiple locations with a lot of entrepreneurial flexibility to pilot new ideas, especially in sales and marketing. One way to capture best practices if to identify your brand’s most compelling assets and challenge yourself and other leaders to make sure you are utilizing both your most powerful messages and the most effective 21st Century communications media for sharing them.

My education as a consumer marketer wasn’t always pretty.  Among other screw-ups (see Leading by F***ing Up), our launch marketing campaign for AIR MILES Canada was so bad it was featured in a popular case study taught at the University of Western Ontario’s Ivy School of Business.  But somehow we managed to correct, learn from and survive from our mistakes and went on to enroll over 70% of Canadian Households as active members in the program and the company (now the LoyaltyOne Division of Alliance Data NYSE ADS) continues to win awards as one of the most recognized and respected brands in the country.

One of the insights we had in our earliest days was to make sure we identified and leveraged every potential sales and marketing asset available to us.  That included assets like the phenomenal support of our partners like Canada Safeway, Shell and Bank of Montreal/ MasterCard and the opportunity to co-brand our start-up with these extraordinary franchises.  We also created opportunities for partners to share their co-branded marketing, data-based direct mail, email and social media marketing and the business results from these initiatives at quarterly MAB (Marketing Advisory Board) meetings.

Recently, I had the opportunity to attend several inspirational Year Up Graduations, from Miami to Atlanta to NYC.  In addition to hearing the incredible stories of transformation told by the young adults we serve, I also noticed a number of “best practices” being implemented by our regional teams across the country. On the flight back to Boston, I took a few minutes to reflect on the most powerful assets available to all of us who work at Year Up that can be leveraged to communicate our value proposition to the organization’s stakeholders, including our corporate partners and potential targets, our investors, future employees and students.  Realizing that I have not always been the most thoughtful and strategic about leveraging these assets, I sketched out a small matrix to use as a kind of “check list” for our work:

The matrix forces us to think about the potential assets available to us when preparing for stakeholder engagement – Year Up Student Success Stories; the Value our Corporate Partners tell us they receive from working with Year Up; our incredible growth of the number of students we have served (from 22 to 4,000) and the corporate partners who have hired them (from 12 to 250+); and the endorsements of third parties, including leading industry groups, foundations, investors, academic institutions and others.  It also reminds us to use the most effective 21st Century communications media to share these assets.

We originally used this when developing a strategy to grow our partnership with individual companies, but more recently are also using it as we think about maximizing opportunities within industry verticals like finance, insurance, health care, technology and education.

If you are interested in learning more about Year Up’s assets and media/ communication opportunities, a few details follow:

  1. The voice and transformational stories of the young adults we serve.

Ideally, we would all be able to take at least one student with us to every Year Up stakeholder meeting, or better yet, to get every stakeholder or influencer to spend some time at one of our amazing sites with a few students.  But we don’t live in an ideal world and can’t always do that.

The good news is that we have several options for virtually bringing our students to stakeholder engagements, including the incredible student success stories produced by our marketing group, student pictures and quotes like the ones in our presentations and our screen savers and many incredibly powerful videos, including the 60 Minutes episode; our Cyber Security video that features CISO’s from leading companies like LinkedIn, Symantec and Salesforce and several students and the JP Morgan Chase video staring several AML and other alumni working at Chase and (then CIO) John Galante.  Our marketing team also recently developed a 90 second video “mashup” that combines clips from the GE Year Up Partnership video with those from Angel Navarez’ graduation speech.  It is one of the most powerful and efficient ways we know to explain what we mean by “Crossing the Opportunity Divide.”

  1. Year Up’s growth and track record of success

Although we are all used to seeing this chart, business leaders and other stakeholders often have the following reaction: “Wait, it looks like you continued to grow right through two recessions” – something most companies were not been able to do.

The leading nonprofit strategy consulting firm Bridgespan recently named Year Up as the largest, fastest growing and most successful youth serving organization founded this century.  That quote, when combined with a chart like the one below, almost always resonates with our corporate partners, business development prospects and other stakeholders:

  1. The world class brands and incredible support of and feedback from Year Up’s corporate partners

The privilege to use our corporate partners’ logos and – in many cases – literally co-brand Year Up with so many of the country’s largest and most respected companies and other leading enterprises is another incredible asset.

We have been able to do this since our earliest days and at times, it might be something we almost take for granted.  But those of us with entrepreneurial experience can assure you that most nonprofit and early stage for profit companies would die to be able to co-brand their enterprises with JP Morgan Chase, Salesforce, Harvard University, Facebook, Google, GE and so many others.

We recently added these charts showing the growth of two of our largest partners alongside the one above to demonstrate that Year Up has clearly been able to “serve our mission through the market:”

We also recently realized that we have been collecting Net Promoter Score (NPS) data as part of our Week 14 Internship Feedback Survey.  NPS is one measure of customer satisfaction that is used by many of our largest partners, including JP Morgan Chase, Facebook, AT&T and GE.  The NPS survey is deceptively simple, asking only one question: On a scale of 0 to 10, how likely would you be to recommend Year Up to a friend or colleague?  The NPS score is calculated by subtracting the percent of “0-6” responses from the percent of “9 and 10” ratings.

Average scores are published annually for many industries.  An NPS of 30 or higher is considered positive.  The average NPS Score from Year Up’s partner intern managers is 50 and ranges from 30 to 59.  The chart below compares recent Year Up NPS scores from several partners with the average NPS score of 14 for the U.S. staffing agency industry over the past seven years.

Another powerful way to share the success of our interns, graduates and alumni is through relevant quotes, like these from the 60 Minutes Episode about Year Up:

  1. Third party endorsers.

Many highly respected third party experts, leaders, publications and organizations have endorsed Year Up’s model and results, including The Bridgespan Group, 60 Minutes, Harvard Business School, American Banker and others.  Although not all of these endorsements will have the same impact with each stakeholders, over our 17 year history, we have received an impressive number of awards, business school case studies, and articles in respected publications and you can almost always find a relevant third party endorser that will resonate and add gravitas to Year Up for most stakeholder groups – corporate partner vertical, foundation, investor or community leaders.

One way to think about how effective you are at using these four assets is to refer to this matrix that lays out your assets and the media you can use to bring them to life in the most effective way possible:

We are not suggesting that you share or present multiple media sources of each asset in every stakeholder meeting.  We are suggesting that you use at least one media type (e.g. data driven charts, corporate partner testimonials) for each asset during your initial meetings to understand which asset and format hits both the “heart and head bulls eye” of those you are pitching to buy your products and services and/ or support your mission. Once you understand what message and medium is most effective to your specific stakeholder, you can then tailor future communications to emphasize those assets and media that area most effective with him or her.

We would love to hear your thoughts on creative ways you have used the assets of the enterprises you have led and the media you have used to showcase them.

CHU

Net: One of the most important roles of leaders and managers is to “look for people doing things right and tell them.”

Like most companies, The Loyalty Group (now the LoyaltyOne division of Alliance Data) had Operating Principles.  Ours were:

  • Work together
  • Be at cause
  • Respect & challenge each other
  • Teach & learn
  • Have fun

One of my goals when seizing the opportunity to start a new company was to create a culture where we were we were all driven by the goal of creating the future first and doing what others found impossible while treating people with respect and having fun along the way.  I quickly learned that simply espousing these principals and putting them on the walls of our offices was perhaps necessary but terribly insufficient to create the kind of culture we envisioned.

After a few (painful) false starts we built these principles into several company processes and policies:

  • Recruiting – no one was asked to join the company before a senior executive (often me) had shared our Operating Principles with the potential employee and received their commitment to leading by these principles.
  • We hired an industrial psychologist to conduct an anonymous employee feedback survey twice a year. The survey included questions about our managers’ leadership style and asked employees to rate their managers on how well they modeled “leading by the Operating Principles.”
  • 10% of the bonus for anyone who managed one or more employees was calculated based on their team members’ responses to “leading by the Operating Principles” questions.
  • We probably terminated more employees for violating our Operating Principles than for any other reason.

Given the importance of our Operating Principles and our commitment to taking employee feedback seriously, the semi-annual meeting when our industrial psychiatrist presented the results was well attended and no one was checking email or otherwise “not present.”

Although over two decades ago, I still remember the first meeting we had with our psychologist to review the employees’ feedback like it was yesterday.  Our team member’s feedback was fairly positive until she came to the section on “communication.”  Although our industrial psychologist was a highly professional and buttoned down PhD, I believe her exact words were “you all suck at communication.”  She clearly had our attention as everyone on the management team was at least somewhat stunned at her proclamation.  We thought we were doing all the right things when it came to communication – we had monthly town meetings, a frequent feedback culture, shared company updates through email blasts, I had lunch with five customer service representatives every month and our leadership team “double jacked” in our call center several times a year.

Our psychologist told us we needed to read The One Minute Manager.  Published several years before our meeting, I had seen the book in bookstores but never bought it.  At that time, I was a big reader, but focused on consuming “serious” books published by Harvard, MIT or Oxford; books on strategy, leadership and customer service.  The One Minute Manager looked to be about 50 pages long and I didn’t think it could possibly add value to me or other leaders of our company.  But given her feedback and alarming “you suck” conclusion, I bought it at Toronto’s Pearson Airport that evening and read it on my flight to Montreal.

The book’s most important message was simple: Leaders and managers should make it a priority to “look for people doing things right and tell them.” This is especially important for entry level team members and anyone joining an “apprenticeship business,” like Bain Consulting in the 80’s, Loyalty or Year Up where, over the course of their existence, these industry leaders have developed approaches, processes and other practices to deliver their mission.

Looking for people doing things right and telling them is critical for at least two reasons:

  1. Team members, especially those new to the company or industry, often do not realize when they are doing something “right.” I remember this being modeled expertly by my Bridgespan colleague Susan Wolf Ditkoff when we were developing a strategy for the nonprofit Common Cents.  On one occasion, Mandy Taft, a relatively new member of our team (but with significant work experience prior to joining Bridgespan) had presented to our client.  As soon as we got in a taxi for LGA, Susan said to Mandy “you did a great job presenting this morning and let me tell you exactly what you did that was effective…”
  2. Thankfully, our industrial psychologist told us exactly what we were doing wrong during the meeting mentioned above at the Loyalty Group. Our leadership error wasn’t that we didn’t give positive feedback – it was that we almost always followed up a “great work” comment with something like “but, did you ever think about doing this…” or “what if we added this…”  Unbeknownst to us, a lot of our team members where hearing “she/he thinks I could have done this better.”  Immediately after this session, our leadership team made it a priority to “look for people doing things right and tell them” and also were more conscious of and thoughtful about adding constructive feedback – often separating the “plus” from the “delta” in Year Up parlance.

Although I believe LoyaltyOne’s specific operating principles have evolved over the past two decades, I’m pretty sure their spirit lives on and that they are one of the major contributors to the company’s extraordinary track record. Long after I handed over the leadership reigns to JS and BAP, the company continues to define what it means to “create the future while treating people with respect and having fun along the way.”  Few companies can match their accomplishments, including: 20%+ annual growth; one of the key drivers of the highest performing North American stocks; perennially selected as one of the best companies to work for, best companies for diversity, best companies for women,and best corporate culture.  I will forever be grateful to Sir Keith Mills who gave me the opportunity to play a small part in getting this wonderful enterprise off the ground, but the real credit goes to my leadership team members, every one of our associates and those that continue to lead the company into the future.

Love to hear your favorite leadership books or others that have had a significant impact on you.

CHU