Today is the 103rd Anniversary of my beautiful mother’s birthday. At her 2004 memorial service, I spoke about 6 of the most important lessons she taught me by the way she lived her 85 years. Recently, I have thought a lot about the Leadership Lessons I learned from her words and actions:
- Take care of yourself
- Sweat the details
- Never stop learning
- Listen and communicate
- Always be optimistic, and
- Help others in need.
A few details about these lessons and how my mother modeled them follow:
1. “Take care of yourself.”
It is critical that leaders take care of themselves – physically, mentally, emotionally, and spiritually – in order to maximize their ability to lead others. Self-care enables leaders to both operate at their full potential in terms of their personal productivity and Intellectual, Implementational and Inspirational Leadership Skills and it sets a great role model for those they lead.
We found a file in my mother‘s desk over the weekend labeled, “inspirational quotes.” One of the items in the file was a handwritten page titled Don’t forget to note. In the first quote was “age is not an important unless you are a cheese.”
As amazing as it sounds, my mother spent only 27 of her 30,561 days in the hospital, and 12 of those were to give birth to my sisters and me. At the age of 82, my mother planned a vacation to Canaan Valley State Park. During that trip we also visited Blackwater Falls where she insisted on walking down and back up over 100 stairs to see the beautiful river.
How did she stay so healthy? My mother was wise. Living at a time when the benefits of diet and exercise were not nearly as well known or promoted as they are today, my mother knew. When we were kids, our next-door neighbors often had hamburgers and French fries or heaping plates of pasta for dinner but not us. Never French fries. Occasionally pasta, but only if accompanied by three vegetables – two green and one starch. And, we had to eat three bites of everything, no matter how “yucky” it was.
I can remember when I was around 10 years old my mother doing leg lifts on her bedroom floor and other exercises to accomplish what we now call “strengthening the core.“ Today, these exercises are performed daily by professional athletes and weekend warriors as well.
My mother had amazing discipline. She somehow managed to live in the Governor’s Mansion – home of the world’s largest cookie jar always full of the chef’s homemade chocolate chip cookies – and not gain a pound! I am sure I put on more weight during a weekend visit than she did living there for four (actually eight in total) years.
2. “Sweat the details.”
As a lifelong student of business (and leadership) successes and failures, I have come to believe that one of the greatest causes of business failure continues to be leaders who do not understand the details of their enterprise – literally the micro and macroeconomics of their products and services and those of their partners and customers. The collapse of Enron, the subprime mortgage/ credit default swap crisis are prime examples. So too are the tombstones of the “dot bomb” era.
Manners, appearance and knowing the correct way to do “all things” were of great importance to my mother. As children, we were all homeschooled with the details Emily Post’s book of etiquette. I can assure you my sisters and I were as thrilled about this part of our education as most kids would be today. But I can also assure you that a few years later, when attending a formal eight course dinner at Oxford or the Greenbrier or the White House, we were thankful we knew what to do with all that silverware.
When my father became governor at the age of 34 in 1956, my mother was thrust upon the national stage with him. She knew that part of her role as First Lady was to represent the people of West Virginia on that stage and that her appearance and performance were important elements to transforming the brand of our state. A few weeks before she passed on, mother told my sister Sharon that she would make sure to look especially good on the days she wasn’t feeling so well, so that others were less likely to notice. Great advice I have used frequently over the years.
3. “Never stop learning.”
Related to the point above, leaders have to love being on a vertcal learning curve. This is critically important in the globally connected, technology and AI driven rapidly evolving economy of the 21st century. As Jim Fowler – EVP and Chief Technology Officer of Nationwide and former GE CIO says, “Success in the 21st century is dependent on one’s ability to learn, unlearn and re-learn new ways of doing business.”
My mother believed in lifelong learning, and was a devoted consumer of newspapers, magazines, books and especially her beloved NPR
In 1995, my ex-wife Patty and I gave my mother a computer for Christmas. Before leaving West Virginia, we wrote out detailed instructions on exactly (we thought) how to compose and send an email. When we returned home to Toronto, we found several “emails” from her that read something like this:
Dear Patty and Craig, thank you for the wonderful comp
Dear Patty and Craig thank you for the wonderful comp
Dear Patty and Craig thank you for the wonderful comp
Need help, the words keep disappearing!
We realized that the words were scrolling off the screen – not something that happens on an IBM Selectric typewriter! So, at the time, we thought maybe a computer wasn’t the best gift idea we ever had. But just three days before she passed, we were thrilled to receive an email from mom, announcing that after almost a decade of “needing to learn to use email,” she had succeeded!
4. “Talk a lot, listen to and communicate with your family.”
The more leadership experience I gain and the more leaders I learn from, the more I believe that communication – thoughtful, effective two-way communication and listening to your team members, partners, and customers rise to the top of the most important characteristics of successful leaders.
After leaving the Governor’s Mansion, my father thought it would be a good idea to return to the family home in Huntington, West Virginia. My mother thought differently, wanting it to be a short drive to see her Charleston grandkids. Guess who won?
Shortly after our first child Jordan was born, I asked my mother for advice on being a parent. Without pause, she said “Communicate. Talk to your kids as much as you can and make sure you listen to them when they talk. And you and Patty talk and listen to each other too.”
My mother was always there for her family, whether that meant walking upstairs stadium or theater stairs to watch a ball game or see a play, or flying to Toronto and Boston for grandparents’ day. Her home was filled with pictures of her kids and her grandkids. And even at 85, she was still the cruise director of the family, scheduling vacations, cooking Easter dinner, and planning our annual family photoshoot.
5. “Always be an optimist.”
In addition to knowing the details of their enterprise economics, leaders – especially entrepreneurs striving to create something truly new – must have the ability to find a “path to daylight’ no matter how challenging or difficult the hurdles they are confronted with. This is one of the most critical communication skills of inspirational leaders. One of my favorite quotes is from Nelson Mandela, who wrote “It always seems impossible until someone does it.”
My mother was a social worker, a first lady, and a tireless advocate for helping underserved children – challenging roles during a very challenging time. My mother truly did see a world where the glass was always “half full. “ She almost never complained and had the almost unbelievable strength to make it through even the most difficult times. When it was time to leave the Governor’s Mansion in 2001, my siblings and I thought it would be a good idea for mom and dad to move to Edgewood Summit, a beautiful independent and assisted living facility. They thought otherwise, and again, they won. One of the reasons my mom gave for not wanting to live there was she didn’t want to look like a “little old lady riding the bus.” At that time she was 83 years old and maybe 4’10 and 1/2” tall – on a good day – but I remember thinking, “If you think you don’t look like a little old lady, we can roll with that!”
6. “Help others in need.”
Since my mother’s passing, the brand enhancing, economic and talent acquisition benefits of being good members of the communities businesses operate in and their commitment to helping those born in underserved zip codes succeed have been well documented. Leaders need to walk the walk and lead by example to realize these benefits.
As the West Virginia newspapers’ wonderful stories about my mother’s passing reminded us, her legacy is not only that of a loving wife, mother, and grandmother but also of a devoted public servant in her own quiet way. From her early career as a social worker to making time to support the Cammack Children Center for Orphans – even as a young mother with three small children and a traveling husband – to her incredible service as the first lady of West Virginia, my mother used all of her resources and assets to help those in need, to help those who were not lucky enough to have parents or access to education or basic healthcare. She was a tireless and effective advocate for children and women’s issues and we can all honor her life’s work by following in her footsteps
Although my mother’s body left this earth in 2004, to all who were blessed to know her and especially those of us who got to call her mom or grandmom, her soul and spirit are very much with us today and will remain forever in the lessons she taught by how she lived:
Take care of yourself
Sweat the details
Never stop learning
Listen and communicate with your family
Always be optimistic, and
Help others in need.
My mother kept this quote from Emerson on her desk:
To laugh often and much: to win the respect of intelligent people and the affection of children; to appreciate beauty; to find the best in others; to appreciate beauty; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded.
My mother clearly succeeded and I am blessed to have learned and remind myself of these lessons from her.
6 Leadership Lessons I Learned from My Beautiful Mother
/in GE, Intellectual Leadership, Leadership, Personal, Uncategorized/by CraigToday is the 103rd Anniversary of my beautiful mother’s birthday. At her 2004 memorial service, I spoke about 6 of the most important lessons she taught me by the way she lived her 85 years. Recently, I have thought a lot about the Leadership Lessons I learned from her words and actions:
A few details about these lessons and how my mother modeled them follow:
1. “Take care of yourself.”
It is critical that leaders take care of themselves – physically, mentally, emotionally, and spiritually – in order to maximize their ability to lead others. Self-care enables leaders to both operate at their full potential in terms of their personal productivity and Intellectual, Implementational and Inspirational Leadership Skills and it sets a great role model for those they lead.
We found a file in my mother‘s desk over the weekend labeled, “inspirational quotes.” One of the items in the file was a handwritten page titled Don’t forget to note. In the first quote was “age is not an important unless you are a cheese.”
As amazing as it sounds, my mother spent only 27 of her 30,561 days in the hospital, and 12 of those were to give birth to my sisters and me. At the age of 82, my mother planned a vacation to Canaan Valley State Park. During that trip we also visited Blackwater Falls where she insisted on walking down and back up over 100 stairs to see the beautiful river.
How did she stay so healthy? My mother was wise. Living at a time when the benefits of diet and exercise were not nearly as well known or promoted as they are today, my mother knew. When we were kids, our next-door neighbors often had hamburgers and French fries or heaping plates of pasta for dinner but not us. Never French fries. Occasionally pasta, but only if accompanied by three vegetables – two green and one starch. And, we had to eat three bites of everything, no matter how “yucky” it was.
I can remember when I was around 10 years old my mother doing leg lifts on her bedroom floor and other exercises to accomplish what we now call “strengthening the core.“ Today, these exercises are performed daily by professional athletes and weekend warriors as well.
My mother had amazing discipline. She somehow managed to live in the Governor’s Mansion – home of the world’s largest cookie jar always full of the chef’s homemade chocolate chip cookies – and not gain a pound! I am sure I put on more weight during a weekend visit than she did living there for four (actually eight in total) years.
2. “Sweat the details.”
As a lifelong student of business (and leadership) successes and failures, I have come to believe that one of the greatest causes of business failure continues to be leaders who do not understand the details of their enterprise – literally the micro and macroeconomics of their products and services and those of their partners and customers. The collapse of Enron, the subprime mortgage/ credit default swap crisis are prime examples. So too are the tombstones of the “dot bomb” era.
Manners, appearance and knowing the correct way to do “all things” were of great importance to my mother. As children, we were all homeschooled with the details Emily Post’s book of etiquette. I can assure you my sisters and I were as thrilled about this part of our education as most kids would be today. But I can also assure you that a few years later, when attending a formal eight course dinner at Oxford or the Greenbrier or the White House, we were thankful we knew what to do with all that silverware.
When my father became governor at the age of 34 in 1956, my mother was thrust upon the national stage with him. She knew that part of her role as First Lady was to represent the people of West Virginia on that stage and that her appearance and performance were important elements to transforming the brand of our state. A few weeks before she passed on, mother told my sister Sharon that she would make sure to look especially good on the days she wasn’t feeling so well, so that others were less likely to notice. Great advice I have used frequently over the years.
3. “Never stop learning.”
Related to the point above, leaders have to love being on a vertcal learning curve. This is critically important in the globally connected, technology and AI driven rapidly evolving economy of the 21st century. As Jim Fowler – EVP and Chief Technology Officer of Nationwide and former GE CIO says, “Success in the 21st century is dependent on one’s ability to learn, unlearn and re-learn new ways of doing business.”
My mother believed in lifelong learning, and was a devoted consumer of newspapers, magazines, books and especially her beloved NPR
In 1995, my ex-wife Patty and I gave my mother a computer for Christmas. Before leaving West Virginia, we wrote out detailed instructions on exactly (we thought) how to compose and send an email. When we returned home to Toronto, we found several “emails” from her that read something like this:
We realized that the words were scrolling off the screen – not something that happens on an IBM Selectric typewriter! So, at the time, we thought maybe a computer wasn’t the best gift idea we ever had. But just three days before she passed, we were thrilled to receive an email from mom, announcing that after almost a decade of “needing to learn to use email,” she had succeeded!
4. “Talk a lot, listen to and communicate with your family.”
The more leadership experience I gain and the more leaders I learn from, the more I believe that communication – thoughtful, effective two-way communication and listening to your team members, partners, and customers rise to the top of the most important characteristics of successful leaders.
After leaving the Governor’s Mansion, my father thought it would be a good idea to return to the family home in Huntington, West Virginia. My mother thought differently, wanting it to be a short drive to see her Charleston grandkids. Guess who won?
Shortly after our first child Jordan was born, I asked my mother for advice on being a parent. Without pause, she said “Communicate. Talk to your kids as much as you can and make sure you listen to them when they talk. And you and Patty talk and listen to each other too.”
My mother was always there for her family, whether that meant walking upstairs stadium or theater stairs to watch a ball game or see a play, or flying to Toronto and Boston for grandparents’ day. Her home was filled with pictures of her kids and her grandkids. And even at 85, she was still the cruise director of the family, scheduling vacations, cooking Easter dinner, and planning our annual family photoshoot.
5. “Always be an optimist.”
In addition to knowing the details of their enterprise economics, leaders – especially entrepreneurs striving to create something truly new – must have the ability to find a “path to daylight’ no matter how challenging or difficult the hurdles they are confronted with. This is one of the most critical communication skills of inspirational leaders. One of my favorite quotes is from Nelson Mandela, who wrote “It always seems impossible until someone does it.”
My mother was a social worker, a first lady, and a tireless advocate for helping underserved children – challenging roles during a very challenging time. My mother truly did see a world where the glass was always “half full. “ She almost never complained and had the almost unbelievable strength to make it through even the most difficult times. When it was time to leave the Governor’s Mansion in 2001, my siblings and I thought it would be a good idea for mom and dad to move to Edgewood Summit, a beautiful independent and assisted living facility. They thought otherwise, and again, they won. One of the reasons my mom gave for not wanting to live there was she didn’t want to look like a “little old lady riding the bus.” At that time she was 83 years old and maybe 4’10 and 1/2” tall – on a good day – but I remember thinking, “If you think you don’t look like a little old lady, we can roll with that!”
6. “Help others in need.”
Since my mother’s passing, the brand enhancing, economic and talent acquisition benefits of being good members of the communities businesses operate in and their commitment to helping those born in underserved zip codes succeed have been well documented. Leaders need to walk the walk and lead by example to realize these benefits.
As the West Virginia newspapers’ wonderful stories about my mother’s passing reminded us, her legacy is not only that of a loving wife, mother, and grandmother but also of a devoted public servant in her own quiet way. From her early career as a social worker to making time to support the Cammack Children Center for Orphans – even as a young mother with three small children and a traveling husband – to her incredible service as the first lady of West Virginia, my mother used all of her resources and assets to help those in need, to help those who were not lucky enough to have parents or access to education or basic healthcare. She was a tireless and effective advocate for children and women’s issues and we can all honor her life’s work by following in her footsteps
Although my mother’s body left this earth in 2004, to all who were blessed to know her and especially those of us who got to call her mom or grandmom, her soul and spirit are very much with us today and will remain forever in the lessons she taught by how she lived:
My mother kept this quote from Emerson on her desk:
My mother clearly succeeded and I am blessed to have learned and remind myself of these lessons from her.
LEADING BY LISTENING – A LESSON FROM COACH K
/in Best Practices, Collaboration, Intellectual Leadership, Leadership/by CraigLEADING BY LISTENING – A LESSON FROM COACH K
Near the end of Duke’s Sweet 16 victory over Texas Tech, Coach K (Mike Krzyzewski), one of the winningest coaches in college basketball history listened to his players – who asked him to let them change from zone defense to play “man to man.” He agreed and Duke went on to win and, after beating Arkansas and will play in tonight’s Final Four matchup vs. North Carolina.
Think about that for a moment – Coach K has been coaching college ball for 48 years – that’s more than five times the combined college basketball experience of his starting five players. By listening to his players and changing his mind, he exhibited an extraordinary level of confidence in himself and his young team.
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5 “NO REGRETS” ACTIONS YOU CAN TAKE RIGHT NOW TO HELP UKRAINE.
/in CHU Recommends, Collaboration, Intellectual Leadership, News, Uncategorized/by Craig5 “NO REGRETS” ACTIONS YOU CAN TAKE RIGHT NOW TO HELP UKRAINE
Originally Published March 7, 2022 Last Updated March 9, 2022
This is a photo of Yaroslav Mudriy [for critical security concerns, his real name cannot be revealed at this time], with his niece Mariya and sister-in-law Olena taken in the strikingly beautiful 1600+ years old city of Kyiv when I visited them in 2006. Yaroslav and his brother Oleksa Dovbush [same security concerns] moved to Ukraine 31 and 30 years ago, respectively, and both became successful U.S. investors and entrepreneurs. In addition to Mariya (who is currently a first-year student on scholarship at a prominent university in the U.S), Oleksa & Olena have a 7-year old boy named Romchyk.
Like others in the Western World, I have watched with horror as the news and updates of Putin’s attack on the people of Ukraine unfold. The good news is that Yaroslav, Oleska and their families are relatively safe as of this writing. (please see the post script below for Yaroslav’s moving account of his harrowing escape from Kyiv at 4 am on the morning of Saturday, February 26th and his 22.5 hour journey to a safe city in Western Ukraine)
I know many are asking, “What can I do to help?”
My article 4 T-Shirts in the Entrepreneurs Closet described the t-shirt slogans of my start-up Sports Loyalty International (SLI). Our favorite was “No Regrets,” and its meaning was pretty simple:
As I struggled to find actions I could take to help Ukraine, I decided to apply the “NO REGRETS” philosophy to help Yaroslav and his fellow Ukrainians. I know I cannot control the outcome of this terrible crisis, but there are at least a few things I can do to try and help right now. Here are 5 actions we can all take to support Ukraine:
Write President Biden here. Write your Members of Congress here. Write your Governor here.
5. Pray for Ukraine and that Western leaders are taking actions to stop Putin that we are not aware of. For those of us who pray, please pray for the safety of Ukrainians, for the end of this crisis, and that actions are being taken by our leaders confidentially. Although I am not qualified to have an opinion on this, it has been maddeningly frustrating to watch President Zelensky’s pleas for the US and other Western Nation’s air support, including planes and the declaration of a no-fly zone (which 74% of American’s support). I take some comfort in the hope that our leaders are indeed engaged in actions to defeat Putin’s attack that we are not aware of. Remember that on May 1, 2011, while President Obama was telling jokes at the annual Washington Correspondent’s Dinner – the raid on Osama bin Laden’s compound was already underway. (please note that this is not meant to suggest that the US or any NATO country are planning an assassination of Putin)
One final action – please share this with others and – for the extroverts among us – download this sign, print a few copies, and ask the local businesses you patronize to post it in their establishments.
Please send me ideas you have for supporting Ukraine to craig@underwoodpartners.com.
Slava Ukraini!
PS Here is Yaroslav’s account of his escape from Kyiv and his reasons for staying in his beloved adopted country Ukraine (written in the third person):
A Collaboration Campaign – 5 Observations From 8 Days On The Front Lines In Georgia
/in Collaboration, Intellectual Leadership, Leadership, News, Technology/by CraigSummary: We drove over 3,000 miles last week from Boston to Atlanta, Jonesboro, Ellenwood, McDonough, Riverdale, Montgomery, Griffin, Lagrange, Oxford and Covington, Georgia and back home. We travelled south to work door-to-door canvassing to help the Reverend Raphael Warnock and Jon Ossoff win their runoff races to represent Georgia in the US Senate. The bulk of our time was invested in “curing” rejected ballots – mail-in ballots that had been rejected because the voter didn’t include the requisite ID or the Board of Elections reviewer decided that their signature did not match the one on file.
We realized that voter suppression was not only real, but much more insidious and painful than imagined. Warnock and Ossoff won because their campaigns and the efforts of the Georgia Democratic Party were far superior to those of the Republicans, and because Stacey Abrams and her 2018 gubernatorial campaign manager Lauren Groh-Wargo provided the strategy and the intellectual, implementational and inspirational leadership to win the Georgia races and flip the US Senate. We also experienced the highs and lows of Wednesday, January 6th. We woke to see data convincing us that both Warnock and Ossoff would win, were moved and inspired by the words and Memorial of Dr. King next to the Ebenezer Baptist Church and then watched the horrific events unfold at our Nations Capitol throughout the afternoon and evening. As heartbreaking as those images and acts were, we remain optimistic about our future given both the impact of the leadership and work we saw in Georgia and the words of Dr. King who reminds us that “the moral arc of the universe bends slowly, but it bends in the direction of justice.”
The 5 Observations from 8 Days on the Front Lines in Georgia
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Leveraging Your Greatest Sales & Marketing Assets – Intellectual Leadership
/in Best Practices, CHU Recommends, Collaboration, Intellectual Leadership, Leadership, Year Up/by CraigMy education as a consumer marketer wasn’t always pretty. Among other screw-ups (see Leading by F***ing Up), our launch marketing campaign for AIR MILES Canada was so bad it was featured in a popular case study taught at the University of Western Ontario’s Ivy School of Business. But somehow we managed to correct, learn from and survive from our mistakes and went on to enroll over 70% of Canadian Households as active members in the program and the company (now the LoyaltyOne Division of Alliance Data NYSE ADS) continues to win awards as one of the most recognized and respected brands in the country.
One of the insights we had in our earliest days was to make sure we identified and leveraged every potential sales and marketing asset available to us. That included assets like the phenomenal support of our partners like Canada Safeway, Shell and Bank of Montreal/ MasterCard and the opportunity to co-brand our start-up with these extraordinary franchises. We also created opportunities for partners to share their co-branded marketing, data-based direct mail, email and social media marketing and the business results from these initiatives at quarterly MAB (Marketing Advisory Board) meetings.
Recently, I had the opportunity to attend several inspirational Year Up Graduations, from Miami to Atlanta to NYC. In addition to hearing the incredible stories of transformation told by the young adults we serve, I also noticed a number of “best practices” being implemented by our regional teams across the country. On the flight back to Boston, I took a few minutes to reflect on the most powerful assets available to all of us who work at Year Up that can be leveraged to communicate our value proposition to the organization’s stakeholders, including our corporate partners and potential targets, our investors, future employees and students. Realizing that I have not always been the most thoughtful and strategic about leveraging these assets, I sketched out a small matrix to use as a kind of “check list” for our work:
The matrix forces us to think about the potential assets available to us when preparing for stakeholder engagement – Year Up Student Success Stories; the Value our Corporate Partners tell us they receive from working with Year Up; our incredible growth of the number of students we have served (from 22 to 4,000) and the corporate partners who have hired them (from 12 to 250+); and the endorsements of third parties, including leading industry groups, foundations, investors, academic institutions and others. It also reminds us to use the most effective 21st Century communications media to share these assets.
We originally used this when developing a strategy to grow our partnership with individual companies, but more recently are also using it as we think about maximizing opportunities within industry verticals like finance, insurance, health care, technology and education.
If you are interested in learning more about Year Up’s assets and media/ communication opportunities, a few details follow:
Ideally, we would all be able to take at least one student with us to every Year Up stakeholder meeting, or better yet, to get every stakeholder or influencer to spend some time at one of our amazing sites with a few students. But we don’t live in an ideal world and can’t always do that.
The good news is that we have several options for virtually bringing our students to stakeholder engagements, including the incredible student success stories produced by our marketing group, student pictures and quotes like the ones in our presentations and our screen savers and many incredibly powerful videos, including the 60 Minutes episode; our Cyber Security video that features CISO’s from leading companies like LinkedIn, Symantec and Salesforce and several students and the JP Morgan Chase video staring several AML and other alumni working at Chase and (then CIO) John Galante. Our marketing team also recently developed a 90 second video “mashup” that combines clips from the GE Year Up Partnership video with those from Angel Navarez’ graduation speech. It is one of the most powerful and efficient ways we know to explain what we mean by “Crossing the Opportunity Divide.”
Although we are all used to seeing this chart, business leaders and other stakeholders often have the following reaction: “Wait, it looks like you continued to grow right through two recessions” – something most companies were not been able to do.
The leading nonprofit strategy consulting firm Bridgespan recently named Year Up as the largest, fastest growing and most successful youth serving organization founded this century. That quote, when combined with a chart like the one below, almost always resonates with our corporate partners, business development prospects and other stakeholders:
The privilege to use our corporate partners’ logos and – in many cases – literally co-brand Year Up with so many of the country’s largest and most respected companies and other leading enterprises is another incredible asset.
We have been able to do this since our earliest days and at times, it might be something we almost take for granted. But those of us with entrepreneurial experience can assure you that most nonprofit and early stage for profit companies would die to be able to co-brand their enterprises with JP Morgan Chase, Salesforce, Harvard University, Facebook, Google, GE and so many others.
We recently added these charts showing the growth of two of our largest partners alongside the one above to demonstrate that Year Up has clearly been able to “serve our mission through the market:”
We also recently realized that we have been collecting Net Promoter Score (NPS) data as part of our Week 14 Internship Feedback Survey. NPS is one measure of customer satisfaction that is used by many of our largest partners, including JP Morgan Chase, Facebook, AT&T and GE. The NPS survey is deceptively simple, asking only one question: On a scale of 0 to 10, how likely would you be to recommend Year Up to a friend or colleague? The NPS score is calculated by subtracting the percent of “0-6” responses from the percent of “9 and 10” ratings.
Average scores are published annually for many industries. An NPS of 30 or higher is considered positive. The average NPS Score from Year Up’s partner intern managers is 50 and ranges from 30 to 59. The chart below compares recent Year Up NPS scores from several partners with the average NPS score of 14 for the U.S. staffing agency industry over the past seven years.
Another powerful way to share the success of our interns, graduates and alumni is through relevant quotes, like these from the 60 Minutes Episode about Year Up:
Many highly respected third party experts, leaders, publications and organizations have endorsed Year Up’s model and results, including The Bridgespan Group, 60 Minutes, Harvard Business School, American Banker and others. Although not all of these endorsements will have the same impact with each stakeholders, over our 17 year history, we have received an impressive number of awards, business school case studies, and articles in respected publications and you can almost always find a relevant third party endorser that will resonate and add gravitas to Year Up for most stakeholder groups – corporate partner vertical, foundation, investor or community leaders.
One way to think about how effective you are at using these four assets is to refer to this matrix that lays out your assets and the media you can use to bring them to life in the most effective way possible:
We are not suggesting that you share or present multiple media sources of each asset in every stakeholder meeting. We are suggesting that you use at least one media type (e.g. data driven charts, corporate partner testimonials) for each asset during your initial meetings to understand which asset and format hits both the “heart and head bulls eye” of those you are pitching to buy your products and services and/ or support your mission. Once you understand what message and medium is most effective to your specific stakeholder, you can then tailor future communications to emphasize those assets and media that area most effective with him or her.
We would love to hear your thoughts on creative ways you have used the assets of the enterprises you have led and the media you have used to showcase them.
CHU
The Most Important Leadership Book I Have Read (and the shortest blog post!)
/in CHU Recommends, Collaboration, Leadership, Loyalty, Personal, Year Up/by CraigLike most companies, The Loyalty Group (now the LoyaltyOne division of Alliance Data) had Operating Principles. Ours were:
One of my goals when seizing the opportunity to start a new company was to create a culture where we were we were all driven by the goal of creating the future first and doing what others found impossible while treating people with respect and having fun along the way. I quickly learned that simply espousing these principals and putting them on the walls of our offices was perhaps necessary but terribly insufficient to create the kind of culture we envisioned.
After a few (painful) false starts we built these principles into several company processes and policies:
Given the importance of our Operating Principles and our commitment to taking employee feedback seriously, the semi-annual meeting when our industrial psychiatrist presented the results was well attended and no one was checking email or otherwise “not present.”
Although over two decades ago, I still remember the first meeting we had with our psychologist to review the employees’ feedback like it was yesterday. Our team member’s feedback was fairly positive until she came to the section on “communication.” Although our industrial psychologist was a highly professional and buttoned down PhD, I believe her exact words were “you all suck at communication.” She clearly had our attention as everyone on the management team was at least somewhat stunned at her proclamation. We thought we were doing all the right things when it came to communication – we had monthly town meetings, a frequent feedback culture, shared company updates through email blasts, I had lunch with five customer service representatives every month and our leadership team “double jacked” in our call center several times a year.
Our psychologist told us we needed to read The One Minute Manager. Published several years before our meeting, I had seen the book in bookstores but never bought it. At that time, I was a big reader, but focused on consuming “serious” books published by Harvard, MIT or Oxford; books on strategy, leadership and customer service. The One Minute Manager looked to be about 50 pages long and I didn’t think it could possibly add value to me or other leaders of our company. But given her feedback and alarming “you suck” conclusion, I bought it at Toronto’s Pearson Airport that evening and read it on my flight to Montreal.
The book’s most important message was simple: Leaders and managers should make it a priority to “look for people doing things right and tell them.” This is especially important for entry level team members and anyone joining an “apprenticeship business,” like Bain Consulting in the 80’s, Loyalty or Year Up where, over the course of their existence, these industry leaders have developed approaches, processes and other practices to deliver their mission.
Looking for people doing things right and telling them is critical for at least two reasons:
Although I believe LoyaltyOne’s specific operating principles have evolved over the past two decades, I’m pretty sure their spirit lives on and that they are one of the major contributors to the company’s extraordinary track record. Long after I handed over the leadership reigns to JS and BAP, the company continues to define what it means to “create the future while treating people with respect and having fun along the way.” Few companies can match their accomplishments, including: 20%+ annual growth; one of the key drivers of the highest performing North American stocks; perennially selected as one of the best companies to work for, best companies for diversity, best companies for women,and best corporate culture. I will forever be grateful to Sir Keith Mills who gave me the opportunity to play a small part in getting this wonderful enterprise off the ground, but the real credit goes to my leadership team members, every one of our associates and those that continue to lead the company into the future.
Love to hear your favorite leadership books or others that have had a significant impact on you.
CHU
6 Lessons I Learned from My Beautiful Mother
/in Uncategorized/by CraigRecently, my dear friend, Year Up colleague and work “therapist” Betsy said “I know a lot about your dad. Tell me about your mom.”
My mother Hovah Vonda Hall Underwood left this earth on September 24, 2004. At her memorial service, I spoke about 6 of the most important lessons she taught me and those who were fortunate enough to have known her by the way she lived her 85 years:
1. “Take care of yourself.”
We found a file in my mother‘s desk over the weekend labeled, “inspirational quotes.” One of the items in the file was a handwritten page titled Don’t forget to note. In the first quote was “age is not an important unless you are a cheese.”
As amazing as it sounds, my mother spent only 27 of her 30,561 days in the hospital, and 12 of those were to give birth to my sisters and me. At the age of 82, my mother planned a vacation to Canaan Valley State Park. During that trip we also visited Blackwater Falls where she insisted on walking down and back up over 100 stairs to see the beautiful river.
How did she stay so healthy? My mother was wise. Living at a time when the benefits of diet and exercise were not nearly as well known or promoted as they are today, my mother knew. When we were kids, our next-door neighbors often had hamburgers and French fries or heaping plates of pasta for dinner but not us. Never French fries. Occasionally pasta, but only if accompanied by three vegetables – two green and one starch. And, we had to eat three bites of everything, no matter how “yucky” it was.
I can remember when I was around 10 years old my mother doing leg lifts on her bedroom floor and other exercises to accomplish what we now call “strengthening the core.“ Today, these exercises are performed daily by professional athletes and weekend warriors as well.
My mother had amazing discipline. She somehow managed to live in the Governor’s Mansion – home of the world’s largest cookie jar always full of Ryad’s chocolate chip cookies – and not gain a pound! I am sure I put on more weight during a weekend visit than she did living there for four (actually eight in total) years.
2. “Sweat the details.”
Manners, appearance and cleanliness matter.
As children, we were all home schooled with the details Emily Post’s book of etiquette. I can assure you my sisters and I were as thrilled about this part of our education as most kids would be today. But I can also assure you that a few years later, when attending a formal eight course dinner at Oxford or the Greenbrier or the White House, we were thankful we knew what to do with all that silverware.
When my father became governor at the age of 34 in 1956, my mother was thrust upon the national stage with him. She knew that part of her role as First Lady was to represent the people of West Virginia on that stage and that her appearance and performance were important elements to transforming the brand of our state. A few weeks before she passed on, mother told my sister Sharon that she would make sure to look especially good on the days she wasn’t feeling so well, so that others were less likely to notice. Great advice I have used frequently over the past year.
3. “Never stop learning.”
My mother believed in lifelong learning, and was a devoted consumer of newspapers, magazines, books and especially her beloved NPR
In 1995, my ex-wife Patty and I gave my mother a computer for Christmas. Before leaving West Virginia, we wrote out detailed instructions on exactly (we thought) how to compose and send an email. When we returned home to Toronto, we found several “emails” from her that read something like this:
We realized that the words were scrolling off the screen – not something that happens on an IBM selectric typewriter! So, at the time, we thought maybe a computer wasn’t the best gift idea we ever had. But just three days before she passed, we were thrilled to receive an email from mom, announcing that after almost a decade of “needing to learn to use email,” she had succeeded!
4. “Talk a lot and communicate with your family. “
After Jordan was born I asked mom for her advice on being a parent. Without pause she said “Communicate. Talk to your kids as much as you can and make sure you listen to them when they talk. And you and Patty talk and listen to each other too.”
After leaving the Governor’s Mansion, my father thought it would be a good idea to return to the family home in Huntington. My mother thought differently, wanting it to be a short drive to see her Charleston grand kids. Guess who won?
Mom was always there for her family, whether that meant walking upstairs stadium or theater stairs to watch a ball game or see a play, or flying to Toronto and Boston for grandparents day. Her home was filled with pictures of her kids and her grand children. And even at 85, she was still the cruise director of the family, scheduling vacations, cooking Easter dinner, and planning our annual family photo shoot.
5. “Always be an optimist.“
My mother truly did see a world where the glass was always “half full. “ She almost never complained and had the almost unbelievable strength to make it through even the most difficult times. When it was time to leave the Governor’s Mansion in 2001, my siblings and I thought it would be a good idea for mom and dad to move to Edgewood Summit, a beautiful independent and assisted living facility. They thought otherwise, and again, they won. One of the reasons my mom gave for not wanting to live there was she didn’t want to look like a “little old lady riding the bus.” At that time she was 83 years old and maybe 5’10 and 1/2” tall on a good day, but I remember thinking, “if you think you don’t look like a little old lady, we can roll with that!”
6. “Help others in need.”
Proverbs Chap. 3: vs 27–28 reminds us:
As the newspapers’ wonderful stories about my mother’s passing reminded us, her legacy is not only that of a loving wife, mother and grandmother, but also of a devoted public servant in her own quiet way. From her early career as a social worker to making time to support the Cammack Children Center for Orphans – even as a young mother with three small children and a traveling husband – to her incredible service as the first lady of West Virginia, my mother used all of her resources and assets to help those in need, to help those who were not lucky enough to have parents or access to education or basic healthcare. She was a tireless and effective advocate for children and women’s issues and we can all honor her life’s work by following in her footsteps
Although my mother’s body left this earth in 2004, to all who were blessed to know her and especially those of us who got to call her mom or grand mom, her soul and spirit are very much with us today and will remain forever in the lessons she taught by how she lived:
My mother kept this quote from Emerson on her desk:
My mother clearly succeeded.
Leading by f*ing up
/in CHU Recommends, Leadership, Loyalty, Personal/by CraigMy brilliant friend Morra Aarons-Mele, creator of the podcast “Hiding in the Bathroom” and author of a book by the same name subtitled “An Introvert’s Roadmap to Getting Out There (When You Would Rather Stay Home),” recently posted the poignant question “How do you stop obsessing over a f-up?” on Facebook.
I responded to her post:
Morra’s question and several recent experiences with leaders who seem hesitant to ever admit – much less promote – their mistakes stimulated this article.
Here’s what you can do to use your mistakes to add value to the missions you pursue and the teams you lead:
Please share your experiences with learning by and leading from your mistakes.
CHU
Gild Hall NYC – Customer Service Disaster Recovery Part 2
/in Uncategorized/by CraigA few years ago I wrote “A coffee for a coffee, a car for a car, $10 for porn?” an article about several positive experiences with businesses’ quick action to make up for service failures.
Recently, I had a similar experience with Gild Hall, my favorite NYC hotel. Located a short walk from Year Up’s awesome NYC offices, I found Gild Hall on hotels.com several years ago. It’s an incredibly cool boutique hotel with an amazing staff and a great small bar and restaurant. A few weeks ago I booked a room at Gild Hall for several nights to help my daughter move into her new apartment and meet with several colleagues in our New York office.
Because I was in my “panic training” mode for this year’s PMC, I got a late start leaving Boston and arrived in NYC just in time to pick up my friend in Harlem for dinner. Several hours later I was on my way to Gild Hall and thought I would call to let them know I was arriving soon. Andrew, the night manager, answered and was incredibly apologetic as he informed me that they did not have a room for me. The hotel was fully booked, a guest had fallen ill and was taken to the hospital earlier in the day. Understandably, they couldn’t kick the sick person or their family out of the room. They tried to reach my earlier, but had an incorrect phone number on the reservation from hotels.com. Andrew told me that they had booked a room for me at the Beekman, a sister hotel only a few blocks away. Frustrated, I drove to the Beekman to check in.
Gild Hall called me the next morning and let me know that my room was ready. As I packed up, I remembered how impressed I was with Odane and thought he might be interested in Year Up. I have a personal goal to recruit at least one student a month to join Year Up and carry with me a small information card created Kim Wheeler from our awesome marketing team. I tried to find Odane when I checked out, but he had left for the day so I gave my business card and the student info card to another bellman and asked him to give them to him. Later that evening, Odane called me to follow-up and is now in the process of applying to Year Up NYC.
Needless to say, I am now more than ever a “raving fan” customer of Gild Hall for life.
As noted in my earlier article about customer service disaster recovery, we look at customer service disasters as a “crisis” in the way that some interpret the Chinese character for crisis as being comprised of the symbol for danger and the symbol for opportunity. No business wants to be on the creating end of a customer service disaster, but how they react and recover is what separates those who capitalize on the inherent opportunity of the situation from those who will certainly lose the customer on the receiving end. Increasingly, poor customer service will also cost you the business of the customer’s friends, relatives and others as user generated reviews continue grow and become a major part of the consumer purchase decision making process. Customer service disasters – as long as they are infrequent, recognized, and acted upon – can be opportunities for increasing customer loyalty. Clearly that was the case with the David Finch and the team at Gild Hall.
P.S. I actually feel at least partially at fault for what happened on that Saturday night. During the 3+ hour drive from Boston to NY I kept thinking that I should call the hotel to let them know of my late arrival. My bad for not doing so! Apologies to Andrew, the night manager, for my less than honorable reaction to the news my room was not available!
PMC Collaboration Kicking Cancer’s Ass
/in CHU Recommends, Collaboration, Personal, Year Up/by CraigLast weekend I rode CHUBike 160 miles in my 3rd Pan Mass Challenge along with 60 of my Year Up TEAM DMITRI! colleagues and thousands of other like-minded cyclists. The PMC is the world’s most successful athletic fund raiser, having raised over $450 million dollars for cancer research.
It may also be the best example of the power of collaboration I have ever seen. Started in 1980 by Billy Starr, an extraordinary social entrepreneur who still leads the PMC today, the organization not only raises more money than any other athletic fundraiser, it also leverages the support of thousands of volunteers and many corporate sponsors to raise funds more efficiently than any other nonprofit I have examined. By building a world class brand and recruiting and training 4000 volunteers, Billy and his uber talented team have increased their annual funds raised from $10,000 in 1980 and are on track to raise $48,000,000 this year . Check this out:
My friend and amazing PMC CFO Michelle Sommer was kind enough to share the above data with me. I was blown away by the way the organization leverages volunteers and corporate sponsors to enable them to contribute 100% of every dollar raised by riders to fund research to cure cancer. I was also able to compare PMC’s efficiency with that of other nonprofits. Again, blown away as, according to Quatrro’s 2016 NFP Benchmark Report, the average nonprofit with revenue greater than $2MM spends 21% on overhead vs. the PMC’s 9%:
It’s not about the data, it’s about people’s lives
Although I am clearly a “data guy,” I would ride the PMC every year I am able to help defeat cancer even if I weren’t so impressed with their efficiency and effectiveness.
Over the past three years, our Year Up PMC Team has been blessed to have Dmitri Itzkovitz as our “PMC Pedal Partner.” Dmitri was diagnosed with a cancerous brain tumor when he only 8 years old. He recently turned 14 and is one of the nicest and most courageous young men I have had the privilege to know. I have also come to know his father Daniel (see photo of Daniel and Dmitri taken during this year’s PMC at the top of this article). Through Daniel, I learned that only 4 percent of cancer research funds are dedicated to curing pediatric cancer. Sadly, I also recently learned that cancer is the second leading cause of death among young children. We ride to change that. 100% of the money I raise and contribute goes to the Dmitri Itzkovitz Pediatric Brain Tumor Fund at the Dana Farber Cancer Institute.
Click on this picture to virtually meet Dmitri:
If you would like to support my ride and contribute to this life saving research, you can do so here:
www.pmc.org/cu0007
or by mailing a contribution to:
Craig Underwood 83504-2
Pan-Mass Challenge
PO Box 415590
Boston, MA 02241-5590