Web 2.0 Reading List

Articles

  • “The Cluetrain Manifesto”, www.cluetrain.com, 1999
  • “What is Web 2.0″, Tim O’Reilly, 09/30/2005
  • “Social Computing”, Forrester, 02/13/2006
  • “The Long Tail”, Chris Anderson ,2006
  • “My Space Case Study”, Nissan Gabbay, Start-up Review, 09/10/2006
  • “Companies find social networks…”, Wall Street Journal, 01/29/2007
  • “You Tube Case Study”, Thomas and Buck, Start-up Review, 03/18/2007
  • “How businesses are using Web 2.0″, McKinsey Quarterly, Spring 2007
  • “Web 2.0 is About Controlling Data”, Tim O’Reilly, Wired, 04/13/2007

Books

  • The Revolution Will not be Televised, Tripp, 2004
  • The Wisdom of Crowds, Surowiccki, 2004
  • Web Campaigning, Foot and Schneider, 2006
  • Wikinomics, Tapscott and Williams, 2008
  • Groundswell, Charlene Li and Josh Bernoff, 2007
  • Web 2.0: A Strategy Guide, Amy Shuen, 2008