Web 2.0 Reading List

Articles

• “The Cluetrain Manifesto”, www.cluetrain.com, 1999
• “What is Web 2.0″, Tim O’Reilly, 09/30/2005
• “Social Computing”, Forrester, 02/13/2006
• “The Long Tail”, Chris Anderson ,2006
• “My Space Case Study”, Nissan Gabbay, Start-up Review, 09/10/2006
• “Companies find social networks…”, Wall Street Journal, 01/29/2007
• “You Tube Case Study”, Thomas and Buck, Start-up Review, 03/18/2007
• “How businesses are using Web 2.0″, McKinsey Quarterly, Spring 2007
• “Web 2.0 is About Controlling Data”, Tim O’Reilly, Wired, 04/13/2007

Books

• The Revolution Will not be Televised, Tripp, 2004
• The Wisdom of Crowds, Surowiccki, 2004
• Web Campaigning, Foot and Schneider, 2006
• Wikinomics, Tapscott and Williams, 2008
• Groundswell, Charlene Li and Josh Bernoff, 2007
• Web 2.0: A Strategy Guide, Amy Shuen, 2008